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B2B Demand Generation

 Target Relevant Search & Social Traffic

– Rank Higher on Paid and Organic Search Results – Drop your Cost per Acquisition – Convert more Clicks into Customers

Score & Research Driven Development

Targeting a visitors on your search or social page with the right message and content requires you understand their intentions in getting there. While identifying these intentions and the associated actions is important to generating leads – it is only the start if you want to take search based targeting to the next level. Our unique quality score driven approach to ad and landing page development uses search and recommendation engines to judge a page and site’s core relevance and topic indicators. This focus means that landing pages are developed to ensure that corresponding keywords that are bid on in AdWords always receive top quality scores from Google. Naturally, this means that you get more paid visitors for less money while also getting more organic visitors. Double win!

Funnel Development & Optimization

Improve Content Relevance

– Create highly targeted and relevant landing pages

– Speak to the customer’s particular Inquiry

– Find and fix holes in your conversion funnel

Data & Result Driven Design 

Failure to understand, track and monitor how customers engage with your brand along their path to purchase can mean the difference between your site generating leads or just piling up clicks.  Once you understand a search or social  pages role in educating or driving action you can re-orient your collateral so that visitors take the right steps towards conversion. This requires not only understanding why your traffic landed in a particular place but how you can drive it in a strategic direction. With keen attention paid to your business goals we track and test the performance of every stage of the funnel on a regular basis to ensure you’re getting an optimal conversion rate.

Revenue Driven Account Optimization

Leverage Automation and Funnel Attribution 

We help you focus your efforts on where you get the best results. In addition to identifying underperforming search segments we can help maximize your return on investment. Combine this with solutions to automate key lead generation and nurturing tasks and you will have a funnel that drives sales sustainably and Predictably.

Attribution Driven Optimization

As a search engine marketing company we not only get you found but help turn your clicks into conversions. Leveraging leading conversion optimization tools and best practices we help optimize all the marketing touchpoints affecting a customer’s lifetime spend rather than simply those leading to their initial inquiry. Sustainable growth, we believe, is rooted in the development of cohesive customer journey that deepens the relationship between a service provider and customer from first impression on a SERP to them becoming a return client.