Inbound Marketing Strategies

targeting

Being Strategic About Inbound Marketing

Serving Prince Edward County, Belleville, Kingston, Toronto & Ottawa

TRAINING, CONSULTING AND CAMPAIGN MANAGEMENT.

We know that building the right inbound marketing strategy means the difference between making bank and going bust. That’s why at Click Shift, we work hard to come up with the right inbound marketing strategies that work for your specific needs. By making sure we hit the target right on, we can be certain we are not only making the most of your marketing budget, but also landing the right business for you. When you succeed, we succeed. It’s a symbiotic relationship that means everyone’s happy.

When we sit down with clients, we like to think of a few key concepts that help guide the process of building a killer campaign. With the right steps in place, it’s easy to get the right buyers in the palm of your hand. How do we do this? Here are some easy ways to break down the process.

When you know where you’re coming from, it’s easier to explain that to a potential buyer. If you don’t know why your particular brand stands out, then perhaps it’s a good time to step back and take a look at what you’re doing well and what you’re able to improve on.

Work out clear expectations

The next step behind knowing why you’re the best at what you do is knowing where you’d like to go with it. A clear business plan is one thing, but when you lack a focus on a marketing plan it means that your budget could fizzle out in the wrong direction. If you’ve got a clear goal in mind that you’ve spent time analyzing and setting, it means that your eye is on the prize.

Find performance checkpoints to help guide along the way

It’s something that should be common sense, but you’d be surprised. It’s important that you know what measurable steps to your success are so that at every checkpoint, you can measure how you’re doing and how you can improve. Regular check-ins mean that you can be certain at every step, with no wasted time and effort, and most importantly – no wasted money.

Dave Bussell, Founder of Click Shift Marketing

“By focusing on the pain points you’ve got, you can improve pretty easily with a good plan. When you’ve figured out why you’re the bees knees, then it’s time to say that to your audience. When you know the why behind what you do, then it easily filters into the what. It’s way easier to talk about how great you are when you’re sure.”

Know your budget and work within it

Another thing we like to help clients with is knowing exactly what budgets work and what you can get with each level or scale. It’s important to know for your company what the right outspend of resources are for your needs, and to know what results you’re hoping to gain from it. Sticking to it means that you have clear ways to check how your success is shaping up. By sticking within your means, you’re making sure that you’re focused on your success and keeping organized – two key pursuits for any business.

Find a way to make your passion shine through

This one’s the most fun. It goes in line with every step of your business, and everything you do. Remember how we like to make sure you know the angle of your business? It comes from knowing why you’re doing what you’re doing. Take a deeper look at that, and find out what passion drives you and your team to keep pursuing success in your area. Within that, you’re going to find your unique perspective of why your business is important to you. This is an amazing tool – it’s a motivating, magnetic energy that draws success to you, and it’s something that helps build successful campaigns. It attracts people to your business and makes them want a piece. It builds lifelong customers that share your passion with others, continuing to grow your business. Passion means success, and when you guide it with an amazing campaign, there’s nothing you can’t achieve.

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Generate, Capture and Nurture Leads | Lead Generation Consultants | Click Shift Marketing

Are you looking to take your business to the next level? Do you want to create systems that ensure you get results on a month to month basis. Stop guessing and start performing. Get a Free Lead Generation Consultation Today and transform your business. We help transform your customers journey from drab and predictable to fun and informative. Talk to a member of our team today and find out what your business is capable of.