Being Strategic About Inbound Marketing
Serving Prince Edward County, Belleville, Kingston, Toronto & Ottawa
TRAINING, CONSULTING AND CAMPAIGN MANAGEMENT.
Inbound Marketing Strategies
We know that building the right inbound marketing strategy means the difference between making bank and going bust. That’s why at Click Shift, we work hard to come up with the right inbound marketing strategies that work for your specific needs. By making sure we hit the target right on, we can be certain we are not only making the most of your marketing budget, but also landing the right business for you. When you succeed, we succeed. It’s a symbiotic relationship that means everyone’s happy.
When we sit down with clients, we like to think of a few key concepts that help guide the process of building a killer campaign. With the right steps in place, it’s easy to get the right buyers in the palm of your hand. How do we do this? Here are some easy ways to break down the process.
When you know where you’re coming from, it’s easier to explain that to a potential buyer. If you don’t know why your particular brand stands out, then perhaps it’s a good time to step back and take a look at what you’re doing well and what you’re able to improve on.
Work out clear expectations
The next step behind knowing why you’re the best at what you do is knowing where you’d like to go with it. A clear business plan is one thing, but when you lack a focus on a marketing plan it means that your budget could fizzle out in the wrong direction. If you’ve got a clear goal in mind that you’ve spent time analyzing and setting, it means that your eye is on the prize.
Find performance checkpoints to help guide along the way
It’s something that should be common sense, but you’d be surprised. It’s important that you know what measurable steps to your success are so that at every checkpoint, you can measure how you’re doing and how you can improve. Regular check-ins mean that you can be certain at every step, with no wasted time and effort, and most importantly – no wasted money.
Dave Bussell, Founder of Click Shift Marketing
“By focusing on the pain points you’ve got, you can improve pretty easily with a good plan. When you’ve figured out why you’re the bees knees, then it’s time to say that to your audience. When you know the why behind what you do, then it easily filters into the what. It’s way easier to talk about how great you are when you’re sure.”
Know your budget and work within it
Another thing we like to help clients with is knowing exactly what budgets work and what you can get with each level or scale. It’s important to know for your company what the right outspend of resources are for your needs, and to know what results you’re hoping to gain from it. Sticking to it means that you have clear ways to check how your success is shaping up. By sticking within your means, you’re making sure that you’re focused on your success and keeping organized – two key pursuits for any business.
Find a way to make your passion shine through
This one’s the most fun. It goes in line with every step of your business, and everything you do. Remember how we like to make sure you know the angle of your business? It comes from knowing why you’re doing what you’re doing. Take a deeper look at that, and find out what passion drives you and your team to keep pursuing success in your area. Within that, you’re going to find your unique perspective of why your business is important to you. This is an amazing tool – it’s a motivating, magnetic energy that draws success to you, and it’s something that helps build successful campaigns. It attracts people to your business and makes them want a piece. It builds lifelong customers that share your passion with others, continuing to grow your business. Passion means success, and when you guide it with an amazing campaign, there’s nothing you can’t achieve.
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Generate, Capture and Nurture Leads | Lead Generation Consultants | Click Shift Marketing
Are you looking to take your business to the next level? Do you want to create systems that ensure you get results on a month to month basis. Stop guessing and start performing. Get a Free Lead Generation Consultation Today and transform your business. We help transform your customers journey from drab and predictable to fun and informative. Talk to a member of our team today and find out what your business is capable of.
Our Lead Generation Strategies Include
SUBJECT RESEARCH STRATEGIES | Understand Your Target
- Learn how to combine a Google Alert and Zapier Integration
BACKLINK BUILDING STRATEGIES | Talk to Each Other
- Understand the Effects of Commenting on Articles and Posting in Directories
KEYWORD RESEARCH STRATEGIES | Understand the Question
- Learn to Generate Search Terms by Categorizing Questions into What, So What and Now What.
CONTENT MARKETING STRATEGY | Tell Your Story
- That Teach You How to Create authority articles on Niche Subjects
GROWTH STRATEGY | Learn How to
- Learn how to Automatically generate and send fully customized emails
Lead Generation Tools We Help Customers Navigate
CRM TOOLS | Stay Connected with your clients
PROJECT MANAGEMENT TOOLS | Manage Your Team
PROSPECTING TOOLS | Seem more local and dial much faster
ie. Sales Loft
TRACKING TOOLS | Understand Your ROI
ie. Call Rail
BENCHMARKING TOOLS | Break down the competition
ie. Google Drive
SHARING TOOLS | Grow your Fan Base
PAYMENT & BOOK KEEPING TOOLS | Own your Finances
EMAIL & MESSAGING | Keep your list Alive
MARKETING AUTOMATION | Respond to Leads Faster
SEO | Understand the Opportunity
KEY WORD RESEARCH | Understand the Competition