Account based marketing or ABM for short is a popular targeted digital approach to online lead generation. When dealing with a large audience you target you messaging and content towards individual personas. Clarifing these in addition to use cases is the basis of account based marketing. Click Shift marketing is an inbound marketing and lead generation agency based in Prince Edward County – two hours east of Toronto beside Belleville and Kingston and a 3-4 hour drive to Montreal and Ottawa. We have a search first focus when in comes to lead generation. We believe that strategically positioned content has an absolutely unmatched return on investment. We work with companies big and small, new and old. Our favourite projects involve element of marketing, attribution, paid advertising and content curation. We have an data driven approach to inbound marketing and design thinking approach to project managment. We love working with teams big and small and can’t wait to connect.