Enterprise B2B Demand Generation
Built to Deliver on B2B Sales Demands
Click Shift delivers strategic digital marketing initiatives that drive real, measured and optimized marketing and sales results. Our content-driven approach leverages topic authority along with behavior and relevance targeting to help you attract the right clients and drive better business opportunities.
We believe what gets measured gets managed.
That is why when it comes to campaign development and targeting Click Shift takes a unique quality score-driven approach to ads and landing page development. Put simply, this means that landing pages are developed to ensure corresponding keywords that are bid on in AdWords always receive top-quality scores from Google. Naturally, this inbound marketing approach means that you get more paid visitors for less money while also getting more organic visitors. Double win!
While getting visitors to your site is great, what matters is converting them into customers.
With this in mind, we create related
Our funnel driven approach to marketing means we not only get you found but help turn your clicks into customers.
Leveraging leading conversion optimization tools and best practices, we help optimize all of the marketing touch-points affecting a customer’s lifetime spend, rather than simply those leading to their initial inquiry.
Get data-driven marketing that shifts the way you think about driving clicks and generating leads.
12 Questions Every Data-Driven Marketer Should be Asking
I have been grappling of late how to review, in a somewhat holistic way, a companies digital marketing efforts. In large this is in thanks to the task of prioritization being top of mind. If you can’t do everything how do you figure out the most effective use of your...
8 Ways to Generate More Leads Online Today
"Sales want's more and better-qualified leads" is often the core problem marketing teams face. This challenge is typically the result of bad positioning, lacking creative or misdirected spend. Solving these problems requires rethinking your funnel and identifying the...
An Introduction to Sustainable Lead Generation
The only way to generate leads sustainably is to have a balanced outbound, inbound and retention strategy. But before examining what this looks like it is important to first address what is meant by lead generation. What is Inbound Lead Generation? Lead...
Three Keys to Better Marketing Performance
I believe success is the result of combining brilliant ideas with diligent execution. While working hand in hand with companies to develop one-of-a-kind lead generation and nurturing strategies I have noticed three elements that successful clients leverage. From...
Core Inbound Marketing Activities (and why they matter)
Inbound marketing, when right, delivers on the key business objectives of your organization. Below is a breakdown of some key ever on activities that you should be directing your team's attention to. Online Lead Generation and Sales Building a successful business...
3 Common B2B Lead Generation Problems We Can Help You Solve
Problem: I don’t know how to gauge the performance of my online marketing campaigns Solution: A Data Driven Driven Approach to Content Development We believe that what is measured is managed. That’s why, when it comes to campaign development and targeting, Click Shift...