12 Questions Every Data-Driven Marketer Should be Asking
I have been grappling of late how to review, in a somewhat holistic way, a companies digital marketing efforts. In large this is in thanks to the task of prioritization being top of mind. If you can’t do everything how do you figure out the most effective use of your...
8 Ways to Generate More Leads Online Today
"Sales want's more and better-qualified leads" is often the core problem marketing teams face. This challenge is typically the result of bad positioning, lacking creative or misdirected spend. Solving these problems requires rethinking your funnel and identifying the...
An Introduction to Sustainable Lead Generation
The only way to generate leads sustainably is to have a balanced outbound, inbound and retention strategy. But before examining what this looks like it is important to first address what is meant by lead generation. What is Inbound Lead Generation? Lead...
Three Keys to Better Marketing Performance
I believe success is the result of combining brilliant ideas with diligent execution. While working hand in hand with companies to develop one-of-a-kind lead generation and nurturing strategies I have noticed three elements that successful clients leverage. From...
Core Inbound Marketing Activities (and why they matter)
Inbound marketing, when right, delivers on the key business objectives of your organization. Below is a breakdown of some key ever on activities that you should be directing your team's attention to. Online Lead Generation and Sales Building a successful business...
3 Common B2B Lead Generation Problems We Can Help You Solve
Problem: I don’t know how to gauge the performance of my online marketing campaigns Solution: A Data Driven Driven Approach to Content Development We believe that what is measured is managed. That’s why, when it comes to campaign development and targeting, Click Shift...
Does Your Website Suck at Generating Leads?
No need to stress - most do and it's usually not that hard to fix. My name is Dave and promise I can help. The fact that you are reading this is proof that you don't need a massive budget or fancy team to get found online. Myself and client websites generate leads...
The Future of Mobile & Marketing
Mobile & Inbound Marketing | Presentation Notes & Slides 3 Mobile & Social Thought Leaders Hilary Rushford Think with Google Gary Vaynerchuk Key Insights & Lessons for 2017 We live in a mobile-first world We Move Freely Across Devices Context Changes...
Online Brand Awareness Key Performance Indicator (KPI) – Click Through Rates (CTR)
Click Through Rates & Indicators Click through rates reflect several factors. Among these one can include: Location and Ranking Type of Advertisement (CTA, Search Results, PPC Ad) Brand Awareness Relevance Familiarity Attitude Urgency Reward Intent While moments...
Inbound Marketing Agency Montreal – Generate More Leads Online
Inbound Marketing is a content driven approach to lead generation that emphasizes the creation of keyword targeted and highly relevant content and amplification through social and PPC channels. Our agencies approach prioritizes the generation of content based of...
How to Track Web Leads & Why Attribution Matters
How to Set Up Basic Web Tracking and Attribution There are several considerations at play when one is looking to track web leads. Provided you are driving traffic from secondary search and social pages to a website of your own the answer is relatively simple. Google...
Keyword Targeted Landing Pages – Do They Still Matter?
Keyword targeted landing pages are as their name suggests - landing pages that are created about a particular topic which people are searching for. Keywords targeted landing pages are the basis of most search engine optimization efforts as they house the content that...
