Social Media Strategy (according to me in 2012)
The term social media is new to this world. It did not exist in the days when there was just media. It is in a sense a response to media’s early failures. When media came to exist in the way we know it now it was made for us and we had no control over it. It arrived...
Lead Generation Categorization
Lead Generation Categorization Business to Business Implies Collaboration Business to business lead generation is typically viewed either through the lens of professional introductions or audience targeting. The former more classic style of marketing is contrasted by...
Lead Generation and Style
Create Novelty in Approach and Certainty in Direction Part of the problem with the term lead generation is that is presumes a level of repeatability. This is always a challenge in that you have to create both the novelty and scarcity that we as consumers seek after....
Exposure Is Everything
Finding perspective clients means creating a memorable experience in history worth talking about. Click Shift is a marketing agency that helps clients target, acquire and retain clients. Practically speaking this means helping you generate leads, capture them and turn...Lead Generation Consulting
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