Market Testing and Lead Generation

Why Test Business Concepts The repeat success of companies using traditional bootstrapping and lean start up methods has made it abundantly clear the advantages of market testing a concept as early as possible. Why wait until you have a viable and scalable production...
Lead Generation Categorization

Lead Generation Categorization

Lead Generation Categorization Business to Business Implies Collaboration Business to business lead generation is typically viewed either through the lens of professional introductions or audience targeting. The former more classic style of marketing is contrasted by...

The Future of the Internet (according to me back in 2012)

The internet, I believe, reflects a fundamental shift in how individuals access and disseminate information and likewise  access and consume products. Whether used for marketing or for direct sales the internet has empowered individuals to connect with, comment on and...