12 Questions Every Data-Driven Marketer Should be Asking

12 Questions Every Data-Driven Marketer Should be Asking

I have been grappling of late how to review, in a somewhat holistic way, a companies digital marketing efforts. In large this is in thanks to the task of prioritization being top of mind. If you can’t do everything how do you figure out the most effective use of your...

Inbound Marketing and Lead Generation

Meet Click Shift Inbound Marketing and Lead Generation We have a search-first focus to digital marketing. You are a data driven company built around the concept that “what get’s measured gets managed”. 1) Planning and Researching Marketing Campaigns...

5 Minute LinkedIn White Paper Download Hack

Just had a sales person reach out to me through Linkedin and share a document but not make it public. Likely unintentional but brilliant way to build a list on Linkedin. To access the document I would have to supply my email. Send a document that requires permissions...

Social Media Strategy (according to me in 2012)

The term social media is new to this world. It did not exist in the days when there was just media. It is in a sense a response to media’s early failures. When media came to exist in the way we know it now it was made for us and we had no control over it. It arrived...