Social Media Strategy (according to me in 2012)

by | May 3, 2016 | Branding and Identity, Customer Aquisition, Customer Targeting, Find Perspective Clients, Finding Customers, Inbound Marketing, List Building

The term social media is new to this world. It did not exist in the days when there was just media. It is in a sense a response to media’s early failures. When media came to exist in the way we know it now it was made for us and we had no control over it. It arrived...

Market Testing and Lead Generation

by | Apr 8, 2016 | Business Development Consultant, Customer Aquisition, Customer Targeting, Find Perspective Clients, Finding Customers, Finding Customers Online, Finding New Business, Marketing Consulting, Process Mapping, Sales Consulting, Uncategorized

Why Test Business Concepts The repeat success of companies using traditional bootstrapping and lean start up methods has made it abundantly clear the advantages of market testing a concept as early as possible. Why wait until you have a viable and scalable production...
Supercharge Your B2B Demand Generation: Top Priorities for Skyrocketing Marketing Revenue

Supercharge Your B2B Demand Generation: Top Priorities for Skyrocketing Marketing Revenue

by | Feb 26, 2016 | Analytics and Attribution, Customer Aquisition, Find Perspective Clients, Finding New Business, List Building, Return on Investment

“Sales want’s more and better-qualified leads” is often the core problem marketing teams face. This challenge is typically the result of bad positioning, lacking creative or misdirected spend. Solving these problems requires rethinking your funnel...

The Future of the Internet (according to me back in 2012)

by | Feb 3, 2016 | Business Development Consultant, Customer Retention, Customer Targeting, Email Marketing, Find Perspective Clients, Uncategorized

The internet, I believe, reflects a fundamental shift in how individuals access and disseminate information and likewise  access and consume products. Whether used for marketing or for direct sales the internet has empowered individuals to connect with, comment on and...