by Lead Generation & Marketing Consultant | Feb 26, 2016 | Analytics and Attribution, Customer Aquisition, Find Perspective Clients, Finding New Business, List Building, Return on Investment
“Sales want’s more and better-qualified leads” is often the core problem marketing teams face. This challenge is typically the result of bad positioning, lacking creative or misdirected spend. Solving these problems requires rethinking your funnel...
by Lead Generation & Marketing Consultant | Jan 7, 2016 | Analytics and Attribution, Assessing ROI, Finding People Searching for My Product, Marketing Consulting, Return on Investment
Attribution is the Heart of Lead Generation I am constantly approached by customers looking to generate leads and reach customers but not knowing where to start. In large part the challenge for most customers is a failure to understand the importance and role...
