Mobile & Inbound Marketing | Presentation Notes & Slides
3 Mobile & Social Thought Leaders
- Hilary Rushford
- Think with Google
- Gary Vaynerchuk
Key Insights & Lessons for 2017
- We live in a mobile-first world
- We Move Freely Across Devices
- Context Changes Engagement & Experience
So…
- Know Your Channel
- Understand Your Audience
- Curate a Meaningful Experience
- Add Value Before You Ask
- Engagement is as Important and Content
Two Practical Ways Marketings Teams are Going Mobile
1. Inbound or “Pull” Marketing
Creating Topics and Keyword Driven Content & Creative
Get Inspired, Collect Ideas and Research Topics
- Writing and Editing Copy
- Document Moments of Inspiration
- Create Shareable Blog Posts
- Upcycle & Recycle Content
Manage and Geotag Your Business Location - Assess Marketing Performance (analytics)
2. Outbound or Push Marketing
– Teams are Direct Messaging, Categorizing, Engaging to build your visibility and network
- Tag, Mention, Review, Add Info, Contribute Photos
- Add Perspective Clients
- Create, Share or Schedule Content
- Watch, Engage, Direct Message, Like or Share
- Share Your Experience Live
- Offer Coupons and Special Offers
- Take Action during Moments of Inspiration
- Create Send time-sensitive service alerts and notifications
Great Resources
- https://www.thinkwithgoogle.com/infographics/key-auto-micro-moments-mobile-trends.html
- https://www.thinkwithgoogle.com/articles/device-use-marketer-tips.html
- https://www.thinkwithgoogle.com/articles/device-use-marketer-tips.html
Key Insights & Lessons
- We live in a mobile-first world
- We Move Freely Across Devices
- Context Changes Engagement & Experience
So…
- Know Your Channel
- Understand Your Audience
- Curate a Meaningful Experience
- Add Value Before You Ask
- Engagement is as Important and Content
Conclusions
You phone your best PR agent and personal assistant – it can help you schedule, plan and execute your next marketing and manage your team’s execution. Follow the steps of marketing gurus like Gary Vaynerchuck and ditch your oversized devices.
Things to Think About
- Keep a JAB, JAB, JAB Right Hook Mentality –
- Build Your Network and Leverage it’s Power
