Create Novelty in Approach and Certainty in Direction
Part of the problem with the term lead generation is that is presumes a level of repeatability. This is always a challenge in that you have to create both the novelty and scarcity that we as consumers seek after. This desire for the novel and the known is at the heart of any successful marketing campaign. It makes targeting possible but is by the the most challenging part of it. It is critical to come across as “on point” to a particular audience. This requires you not present something expected but that you deliver it in a unique way.
- graphic design and marketing support
- lead generation and business development
- search engine optimization and customer targeting
- process mapping and CRM integration