Lead Generation and Revenue Growth: Key Planning Priorities for Revenue Operations
In today's B2B landscape, revenue operations (RevOps) teams are tasked with ensuring the seamless alignment of marketing, sales, and customer success functions. A key part of that mission is managing demand generation, lead nurturing, and maximizing the efficiency of...
5 Ways to Easily Generate Leads Today.
Online Lead Generation Montreal "The Only way to Generate Leads sustainably is to have a balanced outbound, inbound and retention strategy." But there are tons of ways to actually produce leads. But first - what is lead generation? Lead Generation is the crossover...
The Future of the Internet (according to me back in 2012)
The internet, I believe, reflects a fundamental shift in how individuals access and disseminate information and likewise access and consume products. Whether used for marketing or for direct sales the internet has empowered individuals to connect with, comment on and...
What do Gamer’s have to teach Marketer’s About Pricing
I have often heard it suggested the adult film industry is a hub of innovation. The problem however for a marketer is that When it comes to marketing I guess the problem is sex sells itself. Gaming on the other hand has a much harder task. Without the ability to...
A Keyword Driven Approach to Targeting
How to Create Keyword Targeted Content connect you with Customers My suggestion out of the gate is to break your strategy down into two activities; I’ll call them building and targeting. A useful analogy here is a snow ball fight. You need to not only be making...
Why Attribution is Key to Sustainable Lead Generation
Attribution is the Heart of Lead Generation I am constantly approached by customers looking to generate leads and reach customers but not knowing where to start. In large part the challenge for most customers is a failure to understand the importance and role...
