Mobile & Inbound Marketing | Presentation Notes & Slides 3 Mobile & Social Thought Leaders Hilary Rushford Think with Google Gary Vaynerchuk Key Insights & Lessons for 2017 We live in a mobile-first world We Move Freely Across Devices Context Changes...
Click Through Rates & Indicators Click through rates reflect several factors. Among these one can include: Location and Ranking Type of Advertisement (CTA, Search Results, PPC Ad) Brand Awareness Relevance Familiarity Attitude Urgency Reward Intent While moments...
Inbound Marketing is a content driven approach to lead generation that emphasizes the creation of keyword targeted and highly relevant content and amplification through social and PPC channels. Our agencies approach prioritizes the generation of content based of...
How to Set Up Basic Web Tracking and Attribution There are several considerations at play when one is looking to track web leads. Provided you are driving traffic from secondary search and social pages to a website of your own the answer is relatively simple. Google...
Keyword targeted landing pages are as their name suggests – landing pages that are created about a particular topic which people are searching for. Keywords targeted landing pages are the basis of most search engine optimization efforts as they house the content...
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