Marketing audit · Remote across Canada & North America

A marketing audit that names one thing.

Most marketing audits end in forty recommendations. Ours ends in the one constraint holding the rest back — and the order to fix everything else in.

See the free audits → Talk it through

Is this you?

Busy marketing. Flat pipeline.

When marketing is working hard and results are flat, the cause is rarely effort. It is usually one weak link capping everything else, hidden inside an average that looks respectable.

→ You are spending more and getting roughly the same
→ Nobody fully trusts the numbers in the dashboard
→ Your positioning changes depending on who you ask
→ You want to automate, but are not sure the foundations will hold
→ Every agency review produces a different long list

What you get

Three lenses. One constraint.

🧭

Demand strategy

Positioning, market stage, targeting and channel discipline — is your message doing the job your market needs?

Strategy

📐

Measurement integrity

Tracking, attribution and whether revenue ever reaches the platforms spending your money.

Signal

⚙️

Automation readiness

Data access, standardisation, governance and tooling — what your stack can safely support.

Readiness

How it works

Score separately. Fix the lowest first.

Each lens is scored on its own rather than averaged, because readiness is not an average. A score of 70 with one dimension at 20 is really a 20 — see your binding constraint sets your ceiling.

The output is short on purpose: the constraint, the evidence, and the sequence.

1 Take the free audits — demand strategy and automation readiness, online
2 Review the evidence — we read the results against your accounts, read-only
3 Name the constraint — the single dimension capping the rest
4 Sequence the fixes — what to do now, next, and later

Marketing audits, more specifically

A “marketing audit” can mean almost anything. These are the specific versions we run.

B2B marketing audit

A B2B marketing audit has to account for things consumer audits ignore: buying committees of several people, long cycles where revenue lags spend by months, and the fact that most of your market is not buying this quarter. That last point changes how every channel should be judged — see the 95-5 rule.

Demand generation audit

A demand generation audit asks whether your strategy matches your market: is your message educating, differentiating or validating, and is that the job your market actually needs done? The demand strategy audit diagnoses your market stage from one question and scores positioning, targeting, channel discipline, measurement and content.

Marketing automation readiness audit

Before automating campaigns, it is worth knowing what your infrastructure can support. The automation readiness audit scores five dimensions and places you on a four-rung ladder, from siloed to agentic.

Marketing audits across Canada

We work from Ottawa, Toronto and Victoria, with teams across Canada and in the US. Audits are delivered remotely with read-only access, so location is not a constraint.

Questions

Before you ask.

What is included in a B2B marketing audit?

Three lenses: demand strategy (positioning, targeting, channels), measurement integrity (tracking and attribution), and automation readiness (data access, standardisation, governance, tooling). Each is scored separately and the lowest is named as your binding constraint.

How much does a marketing audit cost?

The online audits are free. A hands-on audit is scoped after a short conversation, based on the size of your marketing operation.

Do you work with companies outside Toronto?

Yes. We are based in Ottawa, Toronto and Victoria and work remotely with teams across Canada and North America.

Will you want to change our accounts?

Not during the audit. Access is read-only, and nothing changes unless you decide to act on the findings.

What if we already have an agency?

That is common, and the audit is often most useful then — an independent read on where the constraint sits, which your current agency can act on.

Keep reading

The System

Audit before you automate

Why automation amplifies whatever it lands on, and how to check first.

12 questions to improve how you plan for demand

The planning questions that expose gaps in a demand strategy.

Stop fixing everything.
Fix the one thing.

Free audits online. A conversation when you want the full read.