AI Search & Ads · Canada
Buyers now ask ChatGPT, Google's AI Mode and Copilot who to hire and what to buy. We run the ads that appear in those answers, get you listed where assistants look, and earn the citations that make you the name they give.
What you can actually use in Canada
| Channel | Status in Canada | What it means |
|---|---|---|
| ChatGPT ads | Live in Canada | Since April 2026. Shown to logged-in adults on the Free and Go plans, labelled as sponsored. Bought through OpenAI's Ads Manager or partners, on CPM or CPC. |
| Ads in Google AI Overviews | Live in Canada | Search and Shopping ads can show above, below or inside AI Overviews. English only for now. |
| Ads in Google AI Mode | Live in Canada | Since 28 October 2026. Existing Search, Shopping and Performance Max campaigns are eligible. English only for now. |
| ChatGPT shopping listings | US first; Canada on the waitlist | Product feeds power ChatGPT's shopping results. Canadian merchants can apply; Shopify and Etsy catalogues are already connected. |
| Being recommended in AI answers | Open to everyone | ChatGPT, Gemini, Copilot, Claude and Perplexity all cite the web. Earning those citations is GEO, AEO and AIO work. |
| Microsoft Copilot | Live through Microsoft Advertising | Microsoft's ads can appear in Copilot experiences, and Bing data feeds several assistants, ChatGPT search included. |
| Perplexity ads | Paused for new advertisers | Existing ads still run; new advertisers aren't being accepted while Perplexity rethinks the format. |
| Ads in the Gemini app | Not available | Google has said it is focusing on AI Mode first and is open to Gemini ads later. |
| Meta AI | Shapes Facebook and Instagram ads | Since December 2025, conversations with Meta AI inform the ads people see in most markets outside the EU, UK and South Korea. |
Services
Ads in ChatGPT, live in Canada since April 2026. Fit check, creative, tracking, go or no-go.
Product feeds for ChatGPT shopping, and the listings assistants read for local questions.
AIO: get cited in Google AI Overviews and AI Mode, in English and French.
Ads in AI Mode and AI Overviews, live in Canada. Search, Shopping, PMax and AI Max set up to win.
GEO, AEO and LLM SEO: be recommended by ChatGPT, Gemini, Copilot, Claude and Perplexity.
Microsoft Advertising in Copilot and Bing, and the Bing data other assistants use.
Gemini, Meta AI, Perplexity and agentic shopping: what's real, what's paused, what's coming.
Across Canada
By industry
By problem
Questions
Everything that gets a business found and chosen in AI answers: ads in ChatGPT and in Google's AI Mode and AI Overviews, AI Overviews optimization (AIO), generative engine optimization (GEO), and the listings and feeds assistants read.
AIO usually means AI Overviews optimization: getting your pages cited in Google's AI Overviews and AI Mode. Some people use it for AI optimization in general.
Yes, since April 2026, for logged-in adults on the Free and Go plans.
Yes. Ads run in and around AI Overviews, and inside AI Mode since 28 October 2026, in English.
Be accurate and well reviewed where it looks (Bing Places, directories, review sites), and have pages that say plainly who you serve and where. The free AI search check shows where you stand.
Sources and last check
Platform details change quickly. We recheck availability in Canada monthly; last checked 8 November 2026.
20 of your buyers' questions, five assistants, one short report.