Microsoft Copilot & Microsoft Advertising

Copilot and Bing. The AI search most people skip.

Copilot sits inside Windows, Edge and Microsoft 365, where a lot of B2B work happens. Microsoft Advertising reaches it, and Bing's data also feeds other assistants. It's often the cheapest AI audience you can buy.

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Is this you?

Sound familiar?

If any of these ring true, this is worth a conversation.

  • → You run Google Ads and never imported them into Microsoft Advertising
  • → Your Bing Places profile was never claimed
  • → B2B buyers on work computers use Copilot, not ChatGPT
  • → You'd like AI placements without testing a brand-new platform

What you get

What we do, step by step.

🔁

Import, then improve

Bring your Google Ads into Microsoft Advertising, then adjust bids, audiences and budgets for Microsoft's users.

Setup
👔

B2B targeting

Microsoft's audience data can target by company and job function, which suits B2B.

Targeting
📍

Bing Places

Claimed, complete and consistent, because Bing data reaches Copilot and ChatGPT search.

Listings
📏

Clean tracking

UET tag and offline conversions so Copilot and Bing leads are counted like the rest.

Measure

How it works

Measured from day one.

Every engagement starts with a baseline and ends with a number you can take to your boss.

  1. 1 Import — Google Ads into Microsoft Advertising
  2. 2 Adjust — bids, B2B audiences, ad assets
  3. 3 Claim Bing Places — complete and verified
  4. 4 Measure — UET, offline conversions, monthly report

Checked 8 November 2026

What's true in Canada right now

  • Microsoft Advertising campaigns can show in Copilot experiences as well as Bing search results.
  • Microsoft's audience targeting can include company and job function data, which suits B2B.
  • Bing's index and Bing Places feed Microsoft Copilot, and Bing is widely reported to be one of the search providers behind ChatGPT search.

Copilot & Bing, more specifically

The versions of this we're asked about most.

Copilot ads in Canada

There's no separate Copilot buy; Microsoft Advertising campaigns reach Copilot. We set them up so the offer suits a conversational question.

Bing ads in Canada

Bing's share is smaller than Google's, but clicks often cost less and B2B buyers on work machines use it. It's usually a quick, cheap win.

Microsoft Advertising agency

We run Microsoft Advertising alongside Google so budgets move to whichever brings cheaper qualified leads.

Across Canada

Copilot & Bing where you are.

Every regional page covers this service with local detail: language, rules and the industries that matter there.

Provinces and territories

OntarioQuebecBritish ColumbiaAlbertaManitobaSaskatchewanNova ScotiaNew BrunswickNewfoundland and LabradorPrince Edward IslandNorthern Canada

Ontario

TorontoOttawaMississaugaBramptonHamiltonLondonMarkhamVaughanKitchener-WaterlooWindsorOshawaBarrieGuelphKingstonSudbury

Quebec

MontrealQuebec CityLavalGatineauSherbrooke

British Columbia

VancouverSurreyBurnabyVictoriaKelowna

Alberta

CalgaryEdmonton

Manitoba

Winnipeg

Saskatchewan

SaskatoonRegina

Nova Scotia

Halifax

New Brunswick

MonctonFredericton

Newfoundland and Labrador

St. John's

Prince Edward Island

Charlottetown

By industry

For your industry.

B2B software & techLaw firms & professional servicesAccounting, finance & insuranceManufacturing & industrialConstruction & contractorsHome servicesClinics, dental & healthReal estateE-commerce & retailHospitality & tourismLogistics & transportationEnergy, mining & resourcesPublic-sector suppliersMarketing agencies (white-label)

Questions

Before you ask.

Can I advertise in Microsoft Copilot in Canada?

Yes, through Microsoft Advertising, which reaches Copilot as well as Bing search.

Is Bing worth it for B2B?

Often. Clicks tend to cost less than Google's and Microsoft's targeting includes company and job function.

Why does Bing Places matter for ChatGPT?

Bing is one of the search sources behind ChatGPT search, so accurate Bing data helps your business show up correctly there too.

Sources and last check

Platform details change quickly. We recheck availability in Canada monthly; last checked 8 November 2026.

See where you stand
before you spend.

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