AI search · B2B software & tech

AI search for B2B software. Be the name the assistant gives.

Software buyers build shortlists in ChatGPT and confirm them on review sites and comparison pages. If you're missing from the comparisons, you're missing from the shortlist. ChatGPT ads can reach them at the shortlist stage, and AI Max picks up the long, specific questions they type into Google.

What buyers ask

The questions that matter.

Real questions SaaS, IT services and tech firms get asked through AI assistants. Each one has a short list of businesses in the answer.

Comparison and alternative pages are the most-cited pages in software answers. Write them honestly; assistants quote specifics.

  • → “best CRM software for a mid-sized company in Toronto”
  • → “alternatives to the market leader for Canadian companies”
  • → “which IT managed service providers in Calgary handle compliance”

Where to start

What works first for B2B software.

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GEO & AI SEO

GEO, AEO and LLM SEO: be recommended by ChatGPT, Gemini, Copilot, Claude and Perplexity.

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ChatGPT Ads

Ads in ChatGPT, live in Canada since April 2026. Fit check, creative, tracking, go or no-go.

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AI Mode Ads

Ads in AI Mode and AI Overviews, live in Canada. Search, Shopping, PMax and AI Max set up to win.

Across Canada

Where we see the most B2B software questions.

Every regional page includes local detail for B2B software. We work with SaaS, IT services and tech firms everywhere in Canada.

Questions

Before you ask.

Can SaaS, IT services and tech firms advertise on ChatGPT?

Most can. ChatGPT ads have been live in Canada since April 2026, but they don't show in conversations about sensitive or regulated topics such as health. We check your category in the fit check.

Where should B2B software start with AI search?

With what the assistants say about you today. The free AI search check runs 20 of your buyers' questions and shows you who gets named and why.

How do you measure results?

Share of AI answers against named competitors, AI referral traffic in GA4, and qualified leads in your CRM, reported monthly.

See who the assistants
recommend in your industry.

Free: 20 buyer questions, five assistants, one clear list of what to fix.