GEO · AEO · LLM SEO

Get recommended by ChatGPT, Gemini and Copilot.

Generative engine optimization (GEO) is how you show up when someone asks an AI assistant who to hire or what to buy. We find the questions that matter, measure how often you're named, and change the sources the assistants rely on.

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Is this you?

Sound familiar?

If any of these ring true, this is worth a conversation.

  • → Buyers tell you they found a competitor through ChatGPT
  • → Assistants describe your company vaguely, or wrongly
  • → You don't know which questions you should be showing up for
  • → Your site blocks AI crawlers without anyone deciding to
  • → There's no number for how visible you are in AI answers

What you get

What we do, step by step.

❓

The questions

The 30 to 100 questions your buyers ask assistants, in their words, by stage and city.

Research
📈

Share of AI answers

How often you're named, cited or recommended across ChatGPT, Gemini, Copilot, Claude and Perplexity, tracked monthly.

Measure
🧩

Sources assistants trust

Your site, listings, reviews, comparisons and publications, made consistent and specific.

Sources
🤖

Crawler access

robots.txt rules for OAI-SearchBot, GPTBot, Google-Extended, PerplexityBot and others, set on purpose.

Technical

How it works

Measured from day one.

Every engagement starts with a baseline and ends with a number you can take to your boss.

  1. 1 Question set — what your buyers ask, by stage, product and city
  2. 2 Baseline — your share of answers against named competitors
  3. 3 Change the sources — pages, listings, reviews, third-party mentions
  4. 4 Track — share of answers, AI referrals and leads, monthly

Checked 8 November 2026

What's true in Canada right now

  • ChatGPT, Gemini, Copilot, Claude and Perplexity answer many questions by searching the web and citing what they find.
  • ChatGPT search uses OpenAI's OAI-SearchBot crawler; blocking it can keep your pages out of ChatGPT's answers. GPTBot is a separate crawler used for training.
  • Google's AI Overviews and AI Mode use Google Search's index. Google-Extended controls whether your content helps train and ground Gemini models; it doesn't affect Google Search, AI Overviews included.
  • Assistants lean on consistent facts across many sources, so listings, reviews and third-party comparisons matter as much as your own pages.

GEO & AI SEO, more specifically

The versions of this we're asked about most.

GEO agency in Canada

We're a Canadian B2B growth agency doing GEO with the same discipline as our search and ads work: a question set, a baseline, changes, and a monthly number.

Answer engine optimization (AEO)

AEO and GEO are mostly the same idea under different names. Both aim to make your business the answer, not just a link.

LLM SEO and LLMO

LLM optimization covers what large language models know about you from training and what they find when they search. We work on both, but live search is where changes show fastest.

How to get recommended by ChatGPT

Be specific about who you serve and where, be listed and reviewed where it looks, and have pages that answer comparison questions honestly.

AI SEO

AI SEO is a catch-all. For us it means GEO, AIO and the technical basics (crawler access, schema, speed) working together.

Across Canada

GEO & AI SEO where you are.

Every regional page covers this service with local detail: language, rules and the industries that matter there.

Provinces and territories

OntarioQuebecBritish ColumbiaAlbertaManitobaSaskatchewanNova ScotiaNew BrunswickNewfoundland and LabradorPrince Edward IslandNorthern Canada

Ontario

TorontoOttawaMississaugaBramptonHamiltonLondonMarkhamVaughanKitchener-WaterlooWindsorOshawaBarrieGuelphKingstonSudbury

Quebec

MontrealQuebec CityLavalGatineauSherbrooke

British Columbia

VancouverSurreyBurnabyVictoriaKelowna

Alberta

CalgaryEdmonton

Manitoba

Winnipeg

Saskatchewan

SaskatoonRegina

Nova Scotia

Halifax

New Brunswick

MonctonFredericton

Newfoundland and Labrador

St. John's

Prince Edward Island

Charlottetown

By industry

For your industry.

B2B software & techLaw firms & professional servicesAccounting, finance & insuranceManufacturing & industrialConstruction & contractorsHome servicesClinics, dental & healthReal estateE-commerce & retailHospitality & tourismLogistics & transportationEnergy, mining & resourcesPublic-sector suppliersMarketing agencies (white-label)

Questions

Before you ask.

What is generative engine optimization?

GEO is the work of getting your business named and cited in answers from AI assistants like ChatGPT, Gemini, Copilot, Claude and Perplexity.

Is GEO the same as AEO?

Close enough. Answer engine optimization and GEO both aim at being the answer. We use whichever term our clients use.

Can you measure AI visibility?

Yes. We run a fixed set of buyer questions through the main assistants monthly and track how often you're named, alongside AI referral traffic in GA4.

Should we block AI crawlers?

Decide on purpose. Blocking OAI-SearchBot can keep you out of ChatGPT's search answers; blocking GPTBot only affects training. We set rules to match your goals.

Does llms.txt help?

It's not an official standard, and no major assistant has confirmed using it. It's cheap to add, so we include one, but we don't sell it as a fix.

Sources and last check

Platform details change quickly. We recheck availability in Canada monthly; last checked 8 November 2026.

See where you stand
before you spend.

We ask the assistants 20 of your buyers' questions and show you who they recommend.

Get a free AI search check → Talk it through