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GEO & AI SEO
GEO, AEO and LLM SEO: be recommended by ChatGPT, Gemini, Copilot, Claude and Perplexity.
AI search · Law firms & professional services
AI search for professional services. Be the name the assistant gives.
People ask assistants who to call before they call anyone. Answers lean on law society and association directories, reviews and clear practice-area pages. Specific pages (one practice, one city, one type of client) get cited far more than a general services list.
What buyers ask
The questions that matter.
Real questions law firms, consultancies and advisory firms get asked through AI assistants. Each one has a short list of businesses in the answer.
Professional advertising rules from your regulator still apply in AI channels; we write within them.
- → “employment lawyer in Toronto who handles wrongful dismissal”
- → “how much does a business lawyer cost in Ontario”
- → “best management consulting firm for manufacturers in Calgary”
Where to start
What works first for professional services.
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AI Overviews (AIO)
AIO: get cited in Google AI Overviews and AI Mode, in English and French.
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ChatGPT Listings
Product feeds for ChatGPT shopping, and the listings assistants read for local questions.
Across Canada
Where we see the most professional services questions.
Every regional page includes local detail for professional services. We work with law firms, consultancies and advisory firms everywhere in Canada.
Questions
Before you ask.
Can law firms, consultancies and advisory firms advertise on ChatGPT?
Most can. ChatGPT ads have been live in Canada since April 2026, but they don't show in conversations about sensitive or regulated topics such as health. We check your category in the fit check.
Where should professional services start with AI search?
With what the assistants say about you today. The free AI search check runs 20 of your buyers' questions and shows you who gets named and why.
How do you measure results?
Share of AI answers against named competitors, AI referral traffic in GA4, and qualified leads in your CRM, reported monthly.
See who the assistants
recommend in your industry.
Free: 20 buyer questions, five assistants, one clear list of what to fix.