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GEO & AI SEO
GEO, AEO and LLM SEO: be recommended by ChatGPT, Gemini, Copilot, Claude and Perplexity.
Problem · B2B shortlists made in AI
B2B buyers shortlist vendors in AI before they contact you. Here's what usually causes it.
We find the shortlist questions in your category, get you named in the sources behind them, and test ChatGPT and Copilot ads at the shortlist moment.
Symptoms
You'll recognise these.
If two or more of these are true, this page is about you.
- → Prospects arrive with a shortlist you're not on
- → Fewer early-stage enquiries
- → Deals lost to vendors you've never met
Causes
Why it happens.
In our experience it's almost always one of these.
- → You're absent from the comparisons assistants draw on
- → Your site doesn't state who you're for
- → No presence where buyers ask
The fix
What we do about it.
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ChatGPT Ads
Ads in ChatGPT, live in Canada since April 2026. Fit check, creative, tracking, go or no-go.
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Copilot & Bing
Microsoft Advertising in Copilot and Bing, and the Bing data other assistants use.
Related
Other problems we fix.
Find out which cause
is yours.
The free AI search check shows it in one short report.