Problem · Privacy and AI ad tracking

Tracking AI ads under Law 25, PIPEDA and CASL. Here's what usually causes it.

We set consent first, load pixels only after it, send conversions server-side with the minimum data, and record consent with each lead so follow-up email meets CASL.

Symptoms

You'll recognise these.

If two or more of these are true, this page is about you.

  • → Pixels firing before consent
  • → Unsure if the Conversions API is allowed
  • → Lead follow-up emails without clear consent

Causes

Why it happens.

In our experience it's almost always one of these.

  • → Tag setups built before Law 25
  • → New AI ad platforms added without a privacy review
  • → Consent not recorded with the lead

The fix

What we do about it.

💬

ChatGPT Ads

Ads in ChatGPT, live in Canada since April 2026. Fit check, creative, tracking, go or no-go.

🧠

AI Mode Ads

Ads in AI Mode and AI Overviews, live in Canada. Search, Shopping, PMax and AI Max set up to win.

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