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GEO & AI SEO
GEO, AEO and LLM SEO: be recommended by ChatGPT, Gemini, Copilot, Claude and Perplexity.
Problem · Measuring AI search
How do I measure traffic and leads from ChatGPT and AI search? Here's what usually causes it.
We add an AI-search channel in GA4 (chatgpt.com, Copilot, Perplexity, Gemini and others), track share of AI answers monthly, set up ChatGPT and Google conversion tracking with proper consent, and tie it all to qualified leads in your CRM.
Symptoms
You'll recognise these.
If two or more of these are true, this page is about you.
- → ChatGPT visits hidden inside 'referral' or 'direct'
- → No idea how often you're named in AI answers
- → AI ad results that don't match your CRM
Causes
Why it happens.
In our experience it's almost always one of these.
- → GA4 has no AI channel by default
- → Many AI clicks arrive without a referrer
- → Conversions aren't tied to qualified leads
The fix
What we do about it.
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ChatGPT Ads
Ads in ChatGPT, live in Canada since April 2026. Fit check, creative, tracking, go or no-go.
Related
Other problems we fix.
Find out which cause
is yours.
The free AI search check shows it in one short report.