Problem · Traffic lost to AI Overviews

Losing organic traffic to Google AI Overviews. Here's what usually causes it.

We find the queries where AI Overviews took clicks, get your pages cited, and shift content towards the decision-stage questions an overview can't fully answer. We report leads, not just traffic.

Symptoms

You'll recognise these.

If two or more of these are true, this page is about you.

  • → Impressions steady or up, clicks down
  • → Informational pages lost the most
  • → Leads from organic dropped without ranking changes

Causes

Why it happens.

In our experience it's almost always one of these.

  • → AI Overviews answer the question on the results page
  • → Your pages aren't among the cited sources
  • → Content targets questions instead of decisions

The fix

What we do about it.

🔎

AI Overviews (AIO)

AIO: get cited in Google AI Overviews and AI Mode, in English and French.

🧠

AI Mode Ads

Ads in AI Mode and AI Overviews, live in Canada. Search, Shopping, PMax and AI Max set up to win.

Find out which cause
is yours.

The free AI search check shows it in one short report.