Ontario
Competition in Ontario is national-grade, so AI answers here often name the largest firms by default. Specific pages (one service, one city, one kind of client) are how smaller firms get named.
ONAI search marketing · Canada-wide
We help businesses across Canada get found and chosen in AI answers: ChatGPT ads, AI Overviews optimization, Google AI Mode ads, GEO and AI listings. Each region has its own languages, rules and industries; here's how they differ.
What you can actually use in Canada
| Channel | Status in Canada | What it means |
|---|---|---|
| ChatGPT ads | Live in Canada | Since April 2026. Shown to logged-in adults on the Free and Go plans, labelled as sponsored. Bought through OpenAI's Ads Manager or partners, on CPM or CPC. |
| Ads in Google AI Overviews | Live in Canada | Search and Shopping ads can show above, below or inside AI Overviews. English only for now. |
| Ads in Google AI Mode | Live in Canada | Since 28 October 2026. Existing Search, Shopping and Performance Max campaigns are eligible. English only for now. |
| ChatGPT shopping listings | US first; Canada on the waitlist | Product feeds power ChatGPT's shopping results. Canadian merchants can apply; Shopify and Etsy catalogues are already connected. |
| Being recommended in AI answers | Open to everyone | ChatGPT, Gemini, Copilot, Claude and Perplexity all cite the web. Earning those citations is GEO, AEO and AIO work. |
| Microsoft Copilot | Live through Microsoft Advertising | Microsoft's ads can appear in Copilot experiences, and Bing data feeds several assistants, ChatGPT search included. |
| Perplexity ads | Paused for new advertisers | Existing ads still run; new advertisers aren't being accepted while Perplexity rethinks the format. |
| Ads in the Gemini app | Not available | Google has said it is focusing on AI Mode first and is open to Gemini ads later. |
| Meta AI | Shapes Facebook and Instagram ads | Since December 2025, conversations with Meta AI inform the ads people see in most markets outside the EU, UK and South Korea. |
Provinces and territories
Competition in Ontario is national-grade, so AI answers here often name the largest firms by default. Specific pages (one service, one city, one kind of client) are how smaller firms get named.
ONFrench-language AI search is less crowded than English, so good French pages can win citations quickly. Google's AI Mode and AI Overviews ads are English only so far, which makes French organic visibility more valuable.
QCBC buyers often research across the border too, so AI answers here mix Canadian and US providers. Clear Canadian service areas and pricing in Canadian dollars help assistants pick you for local questions.
BCIndustrial buyers in Alberta ask assistants for capability and safety details. Suppliers with specific capability and certification pages get named; vague ones don't.
ABFewer Manitoba businesses invest in AI visibility yet, so accurate listings and a few specific pages can make you the default answer.
MBResource and agriculture buyers ask assistants for suppliers by capability and region. Assistants rarely have good Saskatchewan sources, so specific pages and listings stand out.
SKAtlantic buyers ask for local providers first. Being clearly local in listings and on your site is what gets you named over national firms.
NSBilingual pages matter here: assistants answer in the language of the question, so French and English versions each need to stand on their own.
NBSpecialist suppliers here serve national and international buyers. Capability pages that assistants can quote help you compete beyond the province.
NLTourism and local services dominate AI questions about PEI. Listings and reviews on the travel and directory sites assistants read are the quickest wins.
PESuppliers serving the North compete on logistics and experience. Pages that state where you deliver and what you've done there are what assistants pick up.
NorthCities
Questions
Yes. Click Shift runs ChatGPT ads for Canadian businesses, alongside Google's AI Mode and AI Overviews ads and Microsoft Copilot, from Ottawa, Toronto and Victoria.
Yes. ChatGPT ads went live in Canada in April 2026 and target at the country level, with the context of the conversation doing the rest.
French. Google's AI Mode and AI Overviews ads are English only so far, Quebec advertising must be in French, and Law 25 tightens tracking consent. French organic visibility is the opportunity.
20 of your buyers' questions, five assistants, one report.