What's next, more specifically
The versions of this we're asked about most.
Gemini ads
Not buyable yet. Gemini answers draw on Google Search, so AIO and strong Google Business Profile data are the way into Gemini today.
Perplexity ads
Paused for new advertisers. Perplexity cites the web heavily, so GEO work is how to show up there now.
Meta AI ads
There's no separate Meta AI placement; Meta AI conversations inform ads in Facebook and Instagram. Good creative and clean conversion tracking matter more than new settings.
Agentic commerce
AI agents that research and buy for people need accurate, structured product data and simple checkout. Getting your feed ready for ChatGPT shopping prepares you for the rest.