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Topic & Intent Research
Standing research workflows that mine search data, intent signals and customer conversations for what your ICP is actually asking.
Research
← All workflows
Prebuilt Workflow · Customized to your revenue goals
Right message, right accounts.
Combine topic research, ICP targeting, behavioral signals and geo-targeting to attract the right accounts and convert higher-quality opportunities.
What's in the workflow
Aim before you publish.
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ICP & Signal Targeting
Audience definitions built from your closed-won history, activated across search, social and ABM with behavioral triggers.
ICP · Signals📍
Geo & Market Focus
Territory-aware targeting that concentrates budget where your sales team can actually win.
GeoWhy it works
Precision beats volume.
Reaching everyone is a budget strategy; reaching the right accounts is a revenue strategy. These workflows operationalize the thinking in Precision Targeting: The Shortcut to Skyrocketing B2B Sales.
The richest targeting signal is the customer voice itself — the same three-voices approach behind Sold on Social, and the intent data playbook in Leveraging Customer Intent Technology.
- ◎ Audiences defined by closed-won, not guesswork
- 📡 Behavioral triggers that catch in-market accounts
- 🗺 Budget focused on winnable territories
- ✍ Content briefs sourced from real buyer language
Right message,
right accounts.
Prebuilt, customized to your revenue goals, and live in weeks — not quarters.