B2B growth · Ottawa · Toronto · Victoria

B2B growth agency. Systems, not campaigns.

Driving business growth — let’s go further, together. We build growth systems across the whole revenue path, from being remembered to being paid, and fix the one part holding the rest back.

Find your constraint → Talk it through

Is this you?

Several agencies. No system.

Growth usually stalls in the gaps between specialists: the ad agency optimises clicks, the content agency optimises traffic, sales optimises its own funnel, and nobody owns the whole path.

→ Marketing and sales argue about lead quality
→ Each agency reports success; revenue is flat
→ Growth has plateaued and nobody can say why
→ You have tools, but not a system
→ You are not sure which part to fix first

What you get

Five stages. One revenue path.

📣

Attention

Being remembered by the buyers who are not ready yet — with a voice only you could have.

Sold on Social

🧭

Demand

Messaging matched to your market stage, and budget split between capture and creation.

AuditDemand

⚡

Capture & conversion

Response in minutes, qualification the same day, and follow-up that reaches an answer.

AuditSales · AutomateSales

📈

Compounding

Measurement and guarded automation that make the whole system trustworthy and repeatable.

Campaign Automation

How it works

Find the constraint. Fix it. Repeat.

Every system has one weakest link that caps the whole; improving anything else feels productive and changes nothing. We find yours first — see your binding constraint sets your ceiling — and fix it before touching the rest.

The whole model is written down in The System, so you can see how we think before you talk to us.

1 Audit — score every stage separately, not as an average
2 Name the constraint — the one stage capping the rest
3 Fix it — one sprint at a time, measured on pipeline
4 Re-score — the constraint moves; that is progress

Growth agency questions, answered

The versions of this we are asked about most.

A revenue generation agency, judged on revenue

If an agency calls itself a revenue agency, the metric should be revenue — or at least pipeline, which arrives much sooner. We report cost per pipeline dollar by channel, feed closed revenue back to the ad platforms, and judge marketing and sales as one system rather than two departments handing blame across a line. See cost per pipeline dollar.

A B2B growth agency in Canada

We are a Canadian practice based in Ottawa, Toronto and Victoria, working with B2B teams across Canada and the US. The work is delivered remotely and built inside the tools you already own.

Choosing a B2B growth agency

Ask any growth agency three things. Which part of our revenue path do you think is our constraint, and how would you know? How will you measure success in pipeline rather than activity? And what happens to what you build if we part ways? Good answers to all three are rarer than they should be.

Questions

Before you ask.

How is a growth agency different from a marketing agency?

A marketing agency usually stops at the lead. A growth agency owns the whole path to revenue, including what happens after the lead: response, qualification, follow-up and the sales process.

Do we need all five practices?

Almost never at once. Start with whichever stage is your constraint, fix it, then re-score. Most teams begin with one practice.

Who leads the work?

Dave Bussell, who has run Click Shift since 2016. You can meet him here.

Where are you based?

Ottawa, Toronto and Victoria. We work with B2B teams across Canada and North America.

What does it cost?

The five audits are free. Engagements are scoped from whichever one names your constraint.

Keep reading

The System

Everything we know about B2B growth, in one place and searchable.

Your binding constraint sets your ceiling

Applying the Theory of Constraints to marketing and sales.

Driving business growth.
Let’s go further, together.

Five free audits. Each one names the constraint holding the rest back.