Case study · Home safety · Affiliate content
Killflare Wildfire home defence supplies, reviewed in plain language.
Independent guides to the gear that keeps a house standing in a wildfire, organised around the Home Ignition Zone.
01 — The brief
The problem it solves
The official wildfire advice from FireSmart Canada and NFPA Firewise is excellent, but it stops at “install ember-resistant vents” without telling a homeowner which ones, or what to buy first.
The brief: connect the guidance to the shopping list — what works, what's marketing, and what order to buy it in.
02 — What we built
Features that do real work.
Start here
A five-tier “buy in this order” list, ranked by impact per dollar.
Home Ignition Zone, to scale
A diagram drawn to scale; every product on the site is filed by the zone it defends.
Market guides
Every product page covers buying, installing and living with it, five-year cost and the alternatives, with “Why we like it” and “Watch out for” boxes and effort ratings.
Live map
Satellite fire hotspots from the last 24 hours, from Canadian Wildland Fire Information System data.
Find an installer
Installers alongside the free provincial assessment programs homeowners should use first.
03 — How it's put together
Structure
Wildfire gear (structure, zones, people) and home safety are the two category trees; region pages per province and territory give recent burned-area figures; guides explain the zones.
Under the hood
- Astro with hashed WebP images and responsive srcsets
- Schema: Organization and WebSite sitewide; Article and BreadcrumbList on products and guides; Article and Place on region pages
- Deliberately no Product or Review star markup — the site doesn't fake ratings
Details that matter
- A sitewide “evacuate when ordered” banner: no product replaces leaving early
- Price bands rather than exact prices, so pages don't go stale
- Affiliate relationships disclosed; no payment for placement and no manufacturer previews
Affiliate content with a spine: the site sells only after it has told you what matters most, and it says so when the honest answer is “don't buy anything, leave.”
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