Case study · Client · Travel & bookings
TrekWest Arizona Adventure Tours Your grand adventure awaits.
A booking-first site for a family-owned Grand Canyon tour company: small-group and private tours, timed itineraries and online booking.
01 — The brief
The problem it solves
TrekWest is a family-owned boutique adventure company running Grand Canyon and Northern Arizona tours from Flagstaff and Williams, with groups of ten guests at most and routes that reach quieter viewpoints away from the crowds.
Visitors are coming a long way and want to get it right. The brief: make every tour easy to compare, show exactly how the day runs, and put booking one click away — while keeping the site fast on a phone at a trailhead.
02 — What we built
Features that do real work.
Tour picker
A “Choose a tour” selector in the hero that jumps straight to the tour a visitor wants.
Tour pages that answer everything
Every tour follows one template: what it is, an hour-by-hour itinerary, pricing, what's included, a guest review and a booking button.
Book online
Live availability and payment through the company's FareHarbor booking calendar, embedded on the site.
Private tours, priced plainly
Flat rates by group size for private tours, plus an inquiry form for fully custom days.
Park fee explainer
A clear page on the national park entrance fees international visitors now pay.
Trail Mix
A blog and newsletter that keep the site fresh between seasons.
03 — How it's put together
Structure
Group tours, private tours, about, blog, FAQs and contact, with Book Now always in the header. Long-standing page addresses were kept so existing search rankings carry over.
Under the hood
- Static HTML with about 2 KB of JavaScript, self-hosted preloaded fonts and responsive WebP images that load lazily below the fold
- A click-to-play YouTube player that loads nothing from YouTube until it's pressed
- Contact, inquiry and newsletter forms through Netlify Forms with spam protection
- TravelAgency structured data, reduced-motion support and a custom 404 page
Details that matter
- A transparent header over the canyon hero that turns solid as you scroll
- A dismissible promo bar that stays closed for the visit
- A 404 page that says “That trail doesn't go anywhere”
For a tour operator the site has one job — get a visitor from “which tour?” to a booked seat — so every page ends at the calendar.
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