by Lead Generation & Marketing Consultant | Mar 14, 2016 | Analytics and Attribution, Finding New Business, Finding People Searching for My Product, Get Business Leads Online, Uncategorized
The air of independence is what gives search engines their legitimacy! The only thing you have to produce is novel and interesting content – said nobody ever. Making money is hard work. Nobody has a perfect system. Sometime – and at that often – lead...
by Lead Generation & Marketing Consultant | Feb 26, 2016 | Analytics and Attribution, Customer Aquisition, Find Perspective Clients, Finding New Business, List Building, Return on Investment
In the fast-paced, competitive world of B2B marketing, success often boils down to one crucial factor: hitting the right target. Precision targeting has become the ultimate growth hack for B2B marketers looking to cut through the noise, attract high-quality leads, and...
by Lead Generation & Marketing Consultant | Jan 7, 2016 | Analytics and Attribution, Finding New Business, Identifying Customers
How to Create Keyword Targeted Content connect you with Customers My suggestion out of the gate is to break your strategy down into two activities; I’ll call them building and targeting. A useful analogy here is a snow ball fight. You need to not only be making...
by Lead Generation & Marketing Consultant | Jan 7, 2016 | Analytics and Attribution, Assessing ROI, Finding People Searching for My Product, Marketing Consulting, Return on Investment
Attribution is the Heart of Lead Generation I am constantly approached by customers looking to generate leads and reach customers but not knowing where to start. In large part the challenge for most customers is a failure to understand the importance and role...