by Lead Generation & Marketing Consultant | Feb 26, 2016 | Analytics and Attribution, Customer Aquisition, Find Perspective Clients, Finding New Business, List Building, Return on Investment
In the fast-paced, competitive world of B2B marketing, success often boils down to one crucial factor: hitting the right target. Precision targeting has become the ultimate growth hack for B2B marketers looking to cut through the noise, attract high-quality leads, and...
by Lead Generation & Marketing Consultant | Jan 7, 2016 | Analytics and Attribution, Assessing ROI, Finding People Searching for My Product, Marketing Consulting, Return on Investment
Attribution is the Heart of Lead Generation I am constantly approached by customers looking to generate leads and reach customers but not knowing where to start. In large part the challenge for most customers is a failure to understand the importance and role...
