Case study · Client · Therapy practice
Hope & Love Counselling Therapy for what feels impossible to face alone.
A private-practice site for a Registered Psychotherapist in Ontario: condition and location pages, published fees and booking that respects privacy.
01 — The brief
The problem it solves
Hope & Love is the private practice of Matt Harris, a Registered Psychotherapist serving individuals and couples across Ontario — virtually province-wide and in person in Prince Edward County.
The people the site needs to reach are carrying anxiety, depression, addiction or a relationship in crisis, and shame often stops them asking for help. The brief: meet them where they are, answer the practical questions before they have to ask, and make the first step a free, private conversation.
02 — What we built
Features that do real work.
“Where do you need support?”
Homepage entry cards written in the visitor's own words — “I'm overwhelmed by worry, fear, or panic” — rather than clinical labels.
Condition pages
Dedicated pages across anxiety, depression, addiction, couples and men's mental health, grouped in a clear menu.
Honest location pages
Province-wide virtual pages plus a local Quinte cluster, each labelled plainly as virtual or in person.
Free consultation
Every booking button goes to the practice's clinical booking system for a free 20-minute consultation.
Fees, published
Session fees, insurance receipts and the cancellation policy are on the site, not behind a phone call.
03 — How it's put together
Structure
Organised by condition, by location and by audience (individuals and couples), with a resources hub and a detailed FAQ.
Under the hood
- Schema: MedicalBusiness and ProfessionalService, with the practitioner and the therapies offered
- Google Consent Mode v2 with every signal denied by default, and a clear Accept / Decline / Customise choice
- The website is kept separate from clinical records, which stay in the booking system
- A crisis notice (911 / 988) on every page
Details that matter
- No waiting-room tone: “without shame and without judgment” runs through the copy
- Credentials and approach stated plainly on the About page
- Privacy-first analytics setup suited to a sensitive health service
For a sensitive service, conversion design is trust design: plain prices, plain language, honest locations and privacy defaults that respect the visitor.
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