by Lead Generation & Marketing Consultant | Feb 26, 2016 | Identifying Customers, Inbound Marketing
In today’s B2B landscape, revenue operations (RevOps) teams are tasked with ensuring the seamless alignment of marketing, sales, and customer success functions. A key part of that mission is managing demand generation, lead nurturing, and maximizing the...
by Lead Generation & Marketing Consultant | Feb 25, 2016 | Assessing ROI, Customer Aquisition, Customer Retention, Customer Targeting, Finding New Business, Identifying Customers
Online Lead Generation Montreal “The Only way to Generate Leads sustainably is to have a balanced outbound, inbound and retention strategy.” But there are tons of ways to actually produce leads. But first – what is lead generation? Lead Generation is...
by Lead Generation & Marketing Consultant | Feb 3, 2016 | Business Development Consultant, Customer Retention, Customer Targeting, Email Marketing, Find Perspective Clients, Uncategorized
The internet, I believe, reflects a fundamental shift in how individuals access and disseminate information and likewise access and consume products. Whether used for marketing or for direct sales the internet has empowered individuals to connect with, comment on and...
by Lead Generation & Marketing Consultant | Jan 7, 2016 | Customer Targeting, Finding People Searching for My Product, Lead Generation Consultant, Marketing Consulting, Sales Consulting
I have often heard it suggested the adult film industry is a hub of innovation. The problem however for a marketer is that When it comes to marketing I guess the problem is sex sells itself. Gaming on the other hand has a much harder task. Without the ability to...
by Lead Generation & Marketing Consultant | Jan 7, 2016 | Analytics and Attribution, Finding New Business, Identifying Customers
How to Create Keyword Targeted Content connect you with Customers My suggestion out of the gate is to break your strategy down into two activities; I’ll call them building and targeting. A useful analogy here is a snow ball fight. You need to not only be making...