Identifying Customers Archives - B2B Commerce, Data and Demand

Conversion Optimization

by Lead Generation & Marketing Consultant | Oct 3, 2016 | Identifying Customers, Uncategorized

The internet in a certain sense separates individuals from the various things that we may typically use to identify them or the spaces they inhabit. If I were, for instance, to visit a brick and mortar store I would know a hand full of facts about that store which...

County Based Marketing and Graphic Design

by Lead Generation & Marketing Consultant | Mar 28, 2016 | Identifying Customers, Marketing Consulting, Process Mapping, Sales Consulting, Uncategorized

Picton, Prince Edward County | Marketing and Graphic Design Click Shift is a Lead Generation focused marketing and graphic design agency based out of Picton, Prince Edward County, Ontario. We help customers generate leads online from customers search for things...

Lead Generation and Style

by Lead Generation & Marketing Consultant | Mar 16, 2016 | Branding and Identity, Identifying Customer Personas, Identifying Customers

Create Novelty in Approach and Certainty in Direction Part of the problem with the term lead generation is that is presumes a level of repeatability. This is always a challenge in that you have to create both the novelty and scarcity that we as consumers seek after....

Lead Generation and Revenue Growth: Key Planning Priorities for Revenue Operations

by Lead Generation & Marketing Consultant | Feb 26, 2016 | Identifying Customers, Inbound Marketing

In today’s B2B landscape, revenue operations (RevOps) teams are tasked with ensuring the seamless alignment of marketing, sales, and customer success functions. A key part of that mission is managing demand generation, lead nurturing, and maximizing the...

5 Ways to Easily Generate Leads Today.

by Lead Generation & Marketing Consultant | Feb 25, 2016 | Assessing ROI, Customer Aquisition, Customer Retention, Customer Targeting, Finding New Business, Identifying Customers

Online Lead Generation Montreal “The Only way to Generate Leads sustainably is to have a balanced outbound, inbound and retention strategy.” But there are tons of ways to actually produce leads. But first – what is lead generation? Lead Generation is...

A Keyword Driven Approach to Targeting

by Lead Generation & Marketing Consultant | Jan 7, 2016 | Analytics and Attribution, Finding New Business, Identifying Customers

How to Create Keyword Targeted Content connect you with Customers My suggestion out of the gate is to break your strategy down into two activities; I’ll call them building and targeting. A useful analogy here is a snow ball fight. You need to not only be making...