The Future of Mobile & Marketing
Mobile & Inbound Marketing | Presentation Notes & Slides 3 Mobile & Social Thought Leaders Hilary Rushford Think with Google Gary Vaynerchuk Key Insights & Lessons for 2017 We live in a mobile-first world We Move Freely Across Devices Context Changes...
Online Brand Awareness Key Performance Indicator (KPI) – Click Through Rates (CTR)
Click Through Rates & Indicators Click through rates reflect several factors. Among these one can include: Location and Ranking Type of Advertisement (CTA, Search Results, PPC Ad) Brand Awareness Relevance Familiarity Attitude Urgency Reward Intent While moments...
Inbound Marketing Agency Montreal – Generate More Leads Online
Inbound Marketing is a content driven approach to lead generation that emphasizes the creation of keyword targeted and highly relevant content and amplification through social and PPC channels. Our agencies approach prioritizes the generation of content based of...
How to Track Web Leads & Why Attribution Matters
How to Set Up Basic Web Tracking and Attribution There are several considerations at play when one is looking to track web leads. Provided you are driving traffic from secondary search and social pages to a website of your own the answer is relatively simple. Google...
Keyword Targeted Landing Pages – Do They Still Matter?
Keyword targeted landing pages are as their name suggests - landing pages that are created about a particular topic which people are searching for. Keywords targeted landing pages are the basis of most search engine optimization efforts as they house the content that...
Account Based Marketing Versus Demand Generation – Online Lead Genration Strategies
When comparing marketing styles I always compare three aspect; customer targeting, customer acquisition and customer retention. When it comes to customer targeting account based marketers focus their efforts on their channel of delivery. Messaging is always designed...
Why Inbound Search Marketing Works for B2B Lead Generation
Using content marketing tactics to generate leads is a tried and tested lead generation method. Typically inbound marketing agencies attempting to do this follow some form of the following steps; 1) identify customer use cases 2) identify perspective...
Montreal Inbound Marketing Agency – Generate More Leads Online Today
Inbound marketing is a content driven approach to search, social and PPC marketing. At Click Shift Inbound Marketing and lead generation we create content designed to convert. We achieve this by curating content that not only reflects your targets positioning and...
Toronto Promotional Marketing Campaign Solutions – Event Analytics
Click Shift marketing is a agency passionate about your activations and how to bring events to life. We provide actionable data and insights about real time events and the people who are participating at them. We supply live event monitoring and tracking in addion to...
Why Macro Moments, Intentions and Expectations Matter when it comes to Search Marketing
Any search engine optimization consultant worth their salt pays attention to moments of intention. According to Google these moments are what trigger searches for products, solutions and information. They are the individual moments when a person decides they want to...
