by Lead Generation & Marketing Consultant | Apr 30, 2019 | Analytics and Attribution, Assessing ROI, Customer Aquisition, Inbound Marketing
Problem: I don’t know how to gauge the performance of my online marketing campaigns Solution: A Data Driven Driven Approach to Content Development We believe that what is measured is managed. That’s why, when it comes to campaign development and targeting, Click Shift...
by Lead Generation & Marketing Consultant | Jun 16, 2016 | Assessing ROI, Customer Targeting, Finding Customers Online, Identifying Customer Personas, Marketing Automation, Search Engine Optimization (SEO)
Just had a sales person reach out to me through Linkedin and share a document but not make it public. Likely unintentional but brilliant way to build a list on Linkedin. To access the document I would have to supply my email. Send a document that requires permissions...
by Lead Generation & Marketing Consultant | Mar 29, 2016 | Analytics and Attribution, Assessing ROI, Customer Aquisition, Customer Targeting, Email Marketing, Uncategorized
Graphic Design Prince Edward County 1) CLARIFY WHO | Start with Persona Targeting When we evaluate the effectiveness of a particular site we start by identifying the site goals and subject. Who intends on using this site and what is the purpose of them doing so. Put...
by Lead Generation & Marketing Consultant | Feb 25, 2016 | Assessing ROI, Customer Aquisition, Customer Retention, Customer Targeting, Finding New Business, Identifying Customers
Online Lead Generation Montreal “The Only way to Generate Leads sustainably is to have a balanced outbound, inbound and retention strategy.” But there are tons of ways to actually produce leads. But first – what is lead generation? Lead Generation is...
by Lead Generation & Marketing Consultant | Jan 7, 2016 | Analytics and Attribution, Assessing ROI, Finding People Searching for My Product, Marketing Consulting, Return on Investment
Attribution is the Heart of Lead Generation I am constantly approached by customers looking to generate leads and reach customers but not knowing where to start. In large part the challenge for most customers is a failure to understand the importance and role...