Offline Real Life Event Analytics for measuring Marketing KPIs – Hyllo
Hyllo is a digital dashboard and real world sensor that work hand in hand to record your customers actions both on and offline. You can use the platform to measusure online to offline conversions in addition to conversions from sensor to sensor. The technology is...Understanding Your Customer
A classic piece that put Simon Sinek on the map for his notion of “always start with why”. He breaks down how this focus explains how we understand and relate to brands and their messaging. A great watch if you are want to learn how to create content that...Inbound Marketing and Lead Generation
Meet Click Shift Inbound Marketing and Lead Generation We have a search-first focus to digital marketing. You are a data driven company built around the concept that “what get’s measured gets managed”. 1) Planning and Researching Marketing Campaigns...Social Media Strategy (according to me in 2012)
The term social media is new to this world. It did not exist in the days when there was just media. It is in a sense a response to media’s early failures. When media came to exist in the way we know it now it was made for us and we had no control over it. It arrived...Market Testing and Lead Generation
Why Test Business Concepts The repeat success of companies using traditional bootstrapping and lean start up methods has made it abundantly clear the advantages of market testing a concept as early as possible. Why wait until you have a viable and scalable production...Lead Generation Consulting
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